ABetter Design Company Bursts Splash Jam Bubble Tunnel Onto Toy Scene

New product encourages active play for preschoolers.

BRIGHTON, MA, UNITED STATES, September 30, 2026 /EINPresswire.com/ -- Bursting onto the toy scene, ABetter Design Company, the innovative force behind some of today’s most exciting active play products, today announced the launch of its new Splash Jam Bubble Tunnel™.

The dynamic new toy creates a continuous stream of bubbles flowing through a lightweight, easy-to-assemble tunnel structure, encouraging kids to crawl, run, and play through a magical cascade of bubbles.

Designed to spark movement, laughter, and imagination, Splash Jam Bubble Tunnel ($59.99 for ages 3+) transforms ordinary spaces into interactive play zones, perfect for gatherings, parties, and everyday fun. A testament to its play value, The Splash Jam Bubble Tunnel was just named as a Toy Insider Top Holiday Pick for 2026.

“We’re always looking for ways to reimagine active play and create products that give kids a unique and imaginative experience,” said David Beker, President of ABetter Design Company. “With the Splash Jam Bubble Tunnel, we’ve taken something kids already love, bubbles, and turned it into an active highlight.”

Designed with both fun and convenience in mind, the Splash Jam Bubble Tunnel™ features:
• Continuous bubble flow for uninterrupted play
• Quick and easy setup for instant backyard entertainment
• Durable, lightweight construction for repeated seasonal use
• Engaging, active play that encourages movement and social interaction

Perfect for birthdays, playdates, and spontaneous summer fun, the Splash Jam Bubble Tunnel is positioned to be one of the season’s hottest toys—offering a fresh twist on classic bubble play with a high-energy, experiential format kids can’t resist.

With a proven record of delivering inventive, activity-driven products, ABetter Design Company continues to raise the bar for outdoor play. Building on the success of its award-winning portfolio that already includes fan-favorites like Splash Jam Aqua Sword™ and Cornhole Shootout™, Splash Jam Bubble Tunnel is the latest example of the company’s commitment to combine creativity, quality and fun that gets kids off screens and into motion.

ABetter Design Company also now adds the Splash Jam Bubble Tunnel as a feature to its new distribution division, a B2B-focused service created to help small-to-mid-sized toy companies and inventors scale their businesses through comprehensive sales, logistics, and retail distribution services.

Recently, the company announced that it is partnering with a curated group of standout companies across multiple toy categories to enable a comprehensive sales effort and delivery to retail that brings valuable, high-quality, innovative products to the hands of consumers. The portfolio of complementary brands has created a strong, more complete play experience at retail, while giving all the brands an infrastructure that enables them to grow successfully.

About ABetter Design Company:
The mission of ABetter Design Company is to create, manufacture and market original, new products for active play. The lead products demonstrate the company’s commitment to innovative, action-oriented products for children and teens. An arm of the company provides comprehensive B2B distribution services with sales, logistics, and retail placement to a curated group of toy companies and inventors seeking to scale their presence across multiple retail channels. Services are offered to help emerging brands scale more efficiently by granting access to established retail relationships, national and specialty sales representation, warehousing, fulfillment, and strategic guidance. For more information, visit www.abetterdesigncompany.com and follow us on Instagram and TikTok.

Gregory Walsh
ABetter Design Company
+1 2032926280
email us here
Visit us on social media:
LinkedIn
Instagram
YouTube
TikTok