EU Demands Google Open Its Search Data to Rivals
The Commission confirmed it had delivered preliminary findings to Google laying out what the tech giant must do to bring itself into compliance with the bloc's digital rulebook. At the core of the proposal: Google must grant third-party search engines access to ranking, query, click, and view data on fair, reasonable, and non-discriminatory terms.
The stated goal is to equip rival search platforms with the tools needed to sharpen their services and mount a more credible challenge to Google Search's entrenched market dominance. The Commission also clarified that AI-powered chatbots with search capabilities would be eligible to receive such data — a significant extension of the proposal's reach into emerging technology.
The measures address the volume and scope of data Google would be required to share, the mechanics and cadence of that sharing, anonymization safeguards for personal data, pricing parameters, and the procedures governing data access.
Public consultation opens Friday, April 17, allowing interested parties to weigh in. The Commission is expected to conclude the specification proceedings within six months of their January launch.
The case falls under a broader DMA compliance process initiated in January. Under the law, designated gatekeepers — large platforms wielding outsized market power — face binding obligations to keep digital markets open and contestable. Non-compliance carries a penalty of up to 10% of a company's global annual turnover.
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