Global Products Reporter
SEE OTHER BRANDS
Global Products Reporter

The latest news on consumer products

Submit Press Release

Connected Food Packaging Market Analysis 2025-2034 Growth, Trends & Forecast

According to Towards Packaging consultants, the connected food packaging market is set for a period of rapid expansion. This growth is a direct result of the food industry's increasing use of smart technologies to make packaging more interactive and informative for consumers. As companies adopt these new solutions, the connected food packaging market continues to grow.

Ottawa, Sept. 03, 2025 (GLOBE NEWSWIRE) -- The connected food packaging market is advancing quickly, as a recent study by Towards Packaging a sister firm of Precedence Research highlights. This study shows that the growing use of technologies like QR codes, NFC tags, and sensors is a key driver. These innovations help companies ensure food safety, combat fake products, and improve supply chain efficiency, propelling the connected food packaging market forward.

Get All the Details in Our Solutions – Access Report Sample: https://www.towardspackaging.com/download-sample/5689

Smart packaging solutions, including QR codes, NFC tags, RFID, and augmented reality (AR), enable real-time product tracking, freshness monitoring, and enhanced consumer engagement. These innovations facilitate improved supply chain efficiency, anti-counterfeit measures, and personalized experiences.

The market's growth is further supported by the expansion of e-commerce, rising concerns over food traceability, and the need for compliance with safety regulations. North America currently leads the market, while Asia Pacific is expected to exhibit the highest growth rate due to rapid technological adoption and urbanization.

What is meant by Connected Food Packaging?

Connected Food Packaging refers to packaging that integrates digital or smart technologies to enable interaction between the product, supply chain, and consumers. Unlike traditional packaging, connected packaging goes beyond containment and protection it providing real-time information about the product’s condition, origin, and authenticity. This can include features like QR codes, NFC tags, RFID chips, or sensors that monitor freshness, temperature, or tampering. Consumers can scan or interact with the packaging to access details such as nutritional information, expiry status, or promotional content. For businesses, it enhances traceability, anti-counterfeit measures, and supply chain efficiency.

What are the key trends shaping the Connected Food Packaging Industry?

  • Digital and Contactless Interaction

Consumers increasingly prefer digital engagement with products. Technologies like QR codes, NFC tags, and RFID enable seamless, contactless access to product information, enhancing convenience and safety. This trend is particularly prominent in the food and beverage sector, where transparency and real-time data are highly valued.

  • E-commerce and Online Grocery Expansion

The surge in online grocery shopping and food delivery services has heightened the demand for packaging solutions that ensure product integrity during transit. Connected packaging facilitates real-time tracking and enhances consumer experience through personalized unboxing features.

  • Sustainability and Regulatory Compliance

There is a strong push towards sustainable packaging materials and designs. Regulatory requirements, such as California's law mandating recyclable or compostable packaging by 2032, are accelerating this shift. Brands are adopting eco-friendly materials and practices to meet these standards and appeal to environmentally conscious consumers.

  • Integration of Artificial Intelligence

AI is being leveraged to enhance supply chain efficiency, personalize consumer experiences, and improve food safety. AI-driven analytics enable brands to optimize inventory management and reduce waste, contributing to both operational efficiency and sustainability.

  • Enhanced Consumer Engagement

Brands are utilizing connected packaging to build stronger relationships with consumers. Interactive features, such as augmented reality experiences and personalized content, foster brand loyalty and provide consumers with deeper insights into product origins and quality.

If there is anything you'd like to ask, feel free to get in touch with us @ sales@towardspackaging.com

What is the Potential Growth Rate of the Connected Food Packaging Market?

Rapid Growth in E-commerce & Food Delivery Services

The rapid expansion of e-commerce and food delivery services is significantly driving the growth of the connected food packaging market. With more consumers shopping online and ordering food for home delivery, there is a growing need for packaging solutions that ensure product integrity, traceability, and engagement. Connected packaging technologies, such as QR codes, NFC tags, and RFID, allow real-time monitoring of freshness, authenticity, and origin, enhancing both safety and consumer trust. As digital shopping and food delivery continue to rise globally, the demand for innovative, interactive, and reliable packaging solutions is accelerating, fueling the expansion of the market.

Limitations & Challenges in the Connected Food Packaging Market

Technical Complexity & Data Privacy and Security Concerns

The key players operating in the market are facing issues due to technical complexity and data privacy. Designing, producing, and managing smart packaging with connectivity and data capabilities requires advanced infrastructure and expertise. Collecting consumer or supply chain data through connected packaging raises issues regarding data protection and cybersecurity.

More Insights of Towards Packaging:

Regional Analysis:

Who is the leader in the Connected Food Packaging Market?

North America dominates the connected food packaging market due to its advanced technological infrastructure, high smartphone penetration, and strong consumer awareness of food safety and quality. Widespread adoption of e-commerce and food delivery services in the region drives the need for smart packaging solutions that ensure product integrity and traceability. Regulatory standards for food safety and anti-counterfeit measures further support adoption. Additionally, major food and beverage companies headquartered in North America are investing heavily in digital and interactive packaging technologies, such as QR codes, NFC tags, and sensors, to enhance consumer engagement and supply chain efficiency, reinforcing the region’s leading position.

U.S. Market Trends

The United States leads the North American connected food packaging market, driven by its robust technological infrastructure and high consumer engagement. The widespread adoption of smartphones and the rise of e-commerce have accelerated the demand for smart packaging solutions that offer real-time product information, traceability, and enhanced consumer interaction. Major food and beverage companies in the U.S. are investing in technologies like QR codes, NFC tags, and RFID to improve supply chain transparency and build brand loyalty. Regulatory standards and consumer preference for sustainable and informative packaging further bolster the market's growth.

Canada Market Trends

Canada's connected food packaging market is experiencing steady growth, fuelled by increasing consumer demand for transparency and sustainability. The adoption of smart packaging technologies is being driven by both consumer preferences for interactive experiences and the need for compliance with food safety regulations. Canadian food manufacturers are integrating features such as QR codes and NFC tags to provide consumers with detailed product information and enhance brand engagement. Additionally, Canada's focus on environmental sustainability aligns with the use of eco-friendly materials in smart packaging solutions, supporting the market's expansion.

How is the Opportunistic Rise of the Asia Pacific in the Connected Food Packaging Market?

Asia-Pacific is growing at the fastest rate in the connected food packaging market due to rapid urbanization, rising disposable incomes, and increasing consumer awareness of food safety and quality. The surge in e-commerce and online food delivery platforms in countries like China, India, and Japan has driven demand for packaging solutions that ensure product integrity and traceability. Technological adoption is accelerating, with manufacturers integrating QR codes, NFC tags, and sensors to provide real-time information. Additionally, government regulations promoting food safety and anti-counterfeit measures, along with the region’s focus on modernizing supply chains, further propel the market’s rapid growth.

China Market Trends

China’s connected food packaging market is expanding rapidly due to urbanization, rising disposable incomes, and changing consumer lifestyles. The surge in e-commerce and food delivery services has heightened demand for packaging that ensures product integrity and provides real-time information. Manufacturers are increasingly adopting smart packaging technologies such as QR codes and NFC tags to enhance traceability and consumer engagement. Additionally, government initiatives promoting sustainability and stricter environmental regulations are encouraging the use of eco-friendly materials in connected packaging solutions, further driving market growth.

India Market Trends

India’s market is witnessing significant growth, fueled by urbanization, higher disposable incomes, and a shift toward convenience foods. Consumer demand for interactive and informative packaging is rising, prompting manufacturers to integrate smart technologies like QR codes and NFC tags. Food safety regulations and standards are also driving the adoption of connected packaging solutions. Moreover, India’s focus on sustainability is encouraging the use of eco-friendly materials, helping the market expand while aligning with environmental goals.

Japan Market Trends

Japan’s connected food packaging market is driven by consumers’ high demand for quality, safety, and transparency. Manufacturers are implementing smart technologies such as QR codes, NFC tags, and RFID to provide real-time product information about origin, freshness, and authenticity. Regulatory standards for food safety and quality assurance are motivating companies to adopt connected packaging solutions. Additionally, the emphasis on advanced technology and consumer engagement supports the rapid adoption of smart packaging, positioning Japan as a key contributor to the Asia-Pacific market growth.

Join now to access the latest packaging in industry segmentation insights with our Annual Membership: https://www.towardspackaging.com/get-an-annual-membership

How Big is the Success of the Europe Connected Food Packaging Market?

Europe is witnessing notable growth in the connected food packaging market due to increasing consumer demand for food safety, transparency, and traceability. Rising awareness of product authenticity and quality, coupled with stringent food safety regulations, is driving the adoption of smart packaging technologies such as QR codes, NFC tags, and RFID. The expansion of e-commerce and online food delivery services across countries like Germany, France, and the UK further fuels demand for packaging that ensures product integrity during transit. Additionally, the region’s strong focus on sustainability encourages the use of eco-friendly, connected packaging solutions, supporting market growth.

How Crucial is the Role of Latin America in the Connected Food Packaging Market?

Latin America is experiencing considerable growth in the connected food packaging market due to rising consumer awareness of food safety, quality, and product authenticity. Increasing urbanization and a growing middle-class population are driving demand for packaged and convenience foods, which in turn fuels the need for smart packaging solutions. The expansion of e-commerce and food delivery services across countries like Brazil and Mexico is also boosting demand for packaging that ensures product integrity during transit. Furthermore, regulatory initiatives promoting traceability and anti-counterfeit measures, along with the gradual adoption of innovative technologies such as QR codes and NFC tags, support the region’s market growth.

How does the Middle East and Africa Impacting the Connected Food Packaging Market?

The Middle East and Africa (MEA) present’s a significant growth opportunity in the connected food packaging market, driven by several key factors. Rapid urbanization and a growing middle class are increasing demand for packaged foods, which in turn drives the need for advanced packaging solutions that ensure food safety and quality. The expansion of e-commerce and food delivery services across countries like the UAE, Saudi Arabia, and South Africa is boosting the demand for packaging that ensures product integrity during transit. Advancements in smart packaging technologies, such as RFID tags, QR codes, and NFC, are enhancing product traceability and consumer engagement, leading to increased adoption in the food sector.

Segment Outlook

Technology Insights

The QR codes and barcodes segment is the dominant segment in the connected food packaging market due to its cost-effectiveness, ease of implementation, and widespread consumer familiarity. These technologies enable quick access to product information, including origin, nutritional content, and expiration dates, enhancing transparency and trust. They also support inventory management, supply chain traceability, and anti-counterfeit measures, which are increasingly critical for food manufacturers and retailers. The growing adoption of smartphones and scanning apps by consumers further boosts their utility. Additionally, QR codes and barcodes are compatible with both conventional and smart packaging formats, making them highly versatile and widely deployable across the food industry.

The RFID and smart sensors integration segment is the fastest-growing segment in the market due to its ability to provide real-time monitoring of product conditions such as temperature, humidity, and freshness. This technology enhances supply chain visibility, ensures food safety, and reduces spoilage, which is particularly critical for perishable goods. The rising demand for traceability and anti-counterfeit measures, coupled with increasing adoption of IoT and digital technologies in the food industry, is driving growth. Additionally, advancements in sensor technology and declining costs of RFID tags and smart sensors are making these solutions more accessible to manufacturers and retailers.

Packaging Format Insights

The smart labels and stickers segment in the connected food packaging market is gaining traction due to its cost-effectiveness, ease of application, and ability to provide dynamic product information. These labels and stickers can include QR codes, NFC chips, or printed electronics to offer consumers instant access to details like origin, ingredients, freshness, and handling instructions. They also support supply chain traceability, anti-counterfeit measures, and inventory management. With rising consumer demand for transparency, engagement, and personalized experiences, smart labels and stickers serve as a versatile, scalable, and widely adoptable solution across various food and beverage products, reinforcing their dominance in the market.

The intelligent caps and printed electronics segment is the fastest-growing segment in the market due to its ability to provide advanced functionality and real-time product monitoring. Intelligent caps can track opening, temperature, and freshness, ensuring product integrity throughout the supply chain. Printed electronics enable interactive features, such as embedded sensors and connectivity for direct communication with smartphones or IoT platforms. Rising consumer demand for transparency, food safety, and traceability, coupled with innovations in low-cost, flexible electronics, is driving rapid adoption. Additionally, the integration of these technologies supports anti-counterfeit measures and enhanced consumer engagement, making this segment highly dynamic and growth-oriented.

Functionality Insights

The traceability and anti-counterfeit segment is the dominant segment in the connected food packaging market due to growing concerns over food safety, authenticity, and regulatory compliance. Smart packaging solutions in this segment, such as QR codes, RFID tags, and NFC-enabled labels, allow manufacturers and retailers to track products across the supply chain, ensuring authenticity and preventing counterfeiting. Rising consumer awareness about product origin and quality, coupled with stringent government regulations on food safety and labeling, further drives adoption. The segment’s ability to enhance brand trust, protect consumers, and streamline supply chain management makes it a widely preferred and dominant solution in the market.

The real-time monitoring and AR consumer segment is the fastest-growing in the market due to increasing consumer demand for transparency, interactivity, and personalized experiences. Real-time monitoring technologies, such as sensors and IoT-enabled packaging, provide instant information on product freshness, temperature, and quality, reducing spoilage and enhancing food safety. Augmented Reality (AR) features allow consumers to interact with packaging for product information, recipes, and brand storytelling, increasing engagement and loyalty. The rising adoption of smartphones and AR applications, coupled with the need for supply chain traceability and enhanced consumer experiences, is driving rapid growth in this segment.

Elevate your packaging strategy with Towards Packaging. Enhance efficiency and achieve superior results - schedule a call today: https://www.towardspackaging.com/schedule-meeting

Connectivity Platform Insights

The cloud-based platforms segment is the dominant segment in the connected food packaging market due to its ability to centralize, store, and analyze large volumes of data collected from smart packaging solutions. These platforms enable real-time tracking of products across the supply chain, ensuring traceability, freshness monitoring, and anti-counterfeit measures. They also facilitate consumer engagement by providing instant access to product information via QR codes, NFC, or IoT-enabled devices. The scalability, flexibility, and integration capabilities of cloud solutions make them ideal for manufacturers and retailers aiming to enhance operational efficiency, compliance, and customer experience, driving their widespread adoption and dominance in the market.

The IoT sensors network segment is the fastest-growing connectivity platform in the market due to its ability to provide real-time monitoring of product conditions, such as temperature, humidity, and freshness, throughout the supply chain. These sensors enable predictive insights, reduce spoilage, and ensure compliance with food safety standards. The growing adoption of IoT technologies in the food industry, coupled with the increasing demand for supply chain transparency, traceability, and enhanced consumer engagement, is driving rapid growth. Additionally, advancements in low-cost, energy-efficient sensors and seamless integration with cloud platforms further accelerate the adoption of IoT sensor networks in connected food packaging.

Application Insights

The meat and seafood segment is the dominant segment in the connected food packaging market due to the high perishability and stringent safety requirements of these products. Smart packaging solutions, including sensors, QR codes, and RFID tags, help monitor freshness, temperature, and handling throughout the supply chain, reducing spoilage and ensuring food safety. Growing consumer awareness about quality, origin, and authenticity further drives demand for traceable and interactive packaging. Additionally, regulatory standards for meat and seafood safety, coupled with the need for extended shelf life and anti-counterfeit measures, make this segment a primary focus for connected food packaging solutions globally.

The frozen foods and infant nutrition segment is the fastest-growing application in the market due to the critical need for maintaining product quality, safety, and freshness. Smart packaging technologies, including IoT-enabled sensors, RFID tags, and QR codes, provide real-time monitoring of temperature, storage conditions, and handling, ensuring product integrity throughout the supply chain. Rising consumer awareness regarding nutritional quality and safety, especially for infant products, drives demand for traceable and interactive packaging. Additionally, the expansion of e-commerce and food delivery services further increases the need for connected packaging solutions that guarantee reliability, authenticity, and consumer confidence in these sensitive product categories.

End-Use Industry Insights

The food and beverage segment is the dominant segment in the connected food packaging market due to the high demand for product safety, freshness, and traceability. Smart packaging solutions, such as QR codes, NFC tags, RFID, and IoT-enabled sensors, allow real-time monitoring of temperature, storage conditions, and expiration dates, ensuring product integrity throughout the supply chain. Rising consumer awareness about nutrition, authenticity, and quality drives adoption, while stringent food safety regulations further encourage manufacturers to implement connected packaging. Additionally, the growth of e-commerce and food delivery services amplifies the need for reliable, interactive, and traceable packaging solutions in the food and beverage sector.

The e-commerce grocery and cold chain segment is the fastest-growing in the market due to the rapid expansion of online grocery shopping and food delivery services. These channels require packaging that ensures product integrity, maintains freshness, and monitors temperature during transit. Smart packaging technologies, including IoT sensors, RFID tags, and QR codes, provide real-time tracking, traceability, and spoilage prevention, which are critical for perishable goods. Rising consumer expectations for transparency, product safety, and timely delivery, combined with the growing adoption of digital supply chain management solutions, drive the rapid growth of connected packaging in e-commerce, grocery, and cold chain applications.

Sales Channel Insights

The B2B sales segment is the dominant segment in the connected food packaging market due to the extensive adoption of smart packaging solutions by manufacturers, distributors, and retailers aiming to ensure supply chain efficiency, product safety, and regulatory compliance. Businesses leverage technologies such as QR codes, RFID tags, and IoT-enabled sensors to monitor freshness, prevent counterfeiting, and enhance traceability across multiple distribution points. The segment benefits from long-term contracts, bulk orders, and strategic partnerships, which create consistent demand. Additionally, increasing focus on operational efficiency, inventory management, and compliance with stringent food safety standards further reinforces B2B sales as the leading channel in the market.

The online smart packaging provider segment is the fastest-growing in the market due to the increasing reliance on digital platforms for procurement and supply chain solutions. These providers offer convenient access to a wide range of smart packaging technologies, including QR codes, NFC tags, RFID solutions, and IoT-enabled sensors, enabling manufacturers and retailers to quickly adopt innovative packaging solutions. Rising e-commerce penetration, demand for traceability, and the need for efficient, scalable, and customizable packaging solutions drive growth. Additionally, online platforms facilitate faster integration, real-time support, and broader reach, making them an attractive and rapidly expanding segment in the market.

Access our exclusive, data-rich dashboard dedicated to the Connected Food Packaging Market built specifically for decision-makers, strategists, and industry leaders. The dashboard features comprehensive statistical data, segment-wise market breakdowns, regional performance insights, detailed company profiles, annual updates, and much more. From precise market sizing and growth forecasts to competitive intelligence and innovation tracking, this powerful tool serves as a one-stop gateway to unlock opportunities in the sustainable packaging sector.

Access Now: https://www.towardspackaging.com/contact-us

Recent Breakthroughs in the Global Market:

Global Connected Food Packaging Market Players

  • Avery Dennison Corporation
  • Tetra Pak Inte ational S.A.
  • Amcor Plc
  • Thinfilm Electronics ASA (Ynvisible)
  • Smartrac N.V.
  • Digimarc Corporation
  • Wiliot Ltd.
  • Stora Enso Oyj
  • Identiv, Inc.
  • Sealed Air Corporation
  • PragmatIC Semiconductor
  • SML Group
  • Constantia Flexibles Group
  • UPM Raflatac
  • Scanbuy, Inc.
  • Pack-Smart Inc.
  • Kezzler AS
  • Nestlé (via smart packaging pilot projects)
  • GS1 (global traceability standard partner)
  • Systech International (a Markem-Imaje company)

Global Connected Food Packaging Market Segments

By Technology Type

  • RFID (Radio Frequency Identification)
  • NFC (Near Field Communication)
  • QR Codes and Barcodes
  • Bluetooth Low Energy (BLE)
  • Smart Sensors (Temperature, Humidity, Spoilage Indicators)
  • Time-Temperature Indicators (TTI)
  • Data Loggers and Trackers
  • Augmented Reality (AR) Interfaces
  • Blockchain Integration for Traceability

By Packaging Format

  • Flexible Packaging (Pouches, Films)
  • Rigid Packaging (Boxes, Bottles, Cans)
  • Smart Labels and Stickers
  • Intelligent Caps and Lids
  • Active Packaging Inserts
  • Printed Electronics on Packaging

By Functionality

  • Product Authentication and Anti-Counterfeit
  • Supply Chain Tracking and Inventory Monitoring
  • Real-Time Condition Monitoring
  • Consumer Engagement and Marketing
  • Regulatory Compliance and Traceability
  • Shelf-Life Extension and Spoilage Detection
  • Sustainability Communication (e.g., recyclability info)

By Connectivity Platform

  • Cloud-based Platforms
  • Mobile Application Interfaces
  • Web-based Dashboards
  • API-Integrated Retail and Logistics Systems
  • IoT Sensor Networks

By Application

  • Dairy Products
  • Meat, Poultry, and Seafood
  • Fruits and Vegetables
  • Bakery and Confectionery
  • Frozen and Ready-to-Eat Meals
  • Beverages (Juices, Dairy, Alcoholic Drinks)
  • Snacks and Processed Foods
  • Infant Nutrition and Baby Food
  • Nutraceuticals and Supplements
  • Shape, PictureBy End-User Industry
  • Food and Beverage Manufacturers
  • Retailers and Supermarkets
  • E-commerce Grocery Platforms
  • Cold Chain Logistics Providers
  • Foodservice and Catering
  • Regulatory Agencies and Food Safety Inspectors
  • Smart Packaging Technology Providers

By Sales Channel

  • B2B Sales (Food Processors, Distributors)
  • B2C Direct-to-Consumer Brands
  • Retail Packaging Integrators
  • Online Smart Packaging Providers
  • Packaging-as-a-Service (PaaS) Platforms

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait

Invest in Our Premium Strategic Solution: https://www.towardspackaging.com/price/5689

Become a Valued Research Partner with Us - Schedule a meeting: https://www.towardspackaging.com/schedule-meeting

Request a Custom Case Study Built Around Your Goals: sales@towardspackaging.com

About Us

Towards Packaging is a global consulting and market intelligence firm specializing in strategic research across key packaging segments including sustainable, flexible, smart, biodegradable, and recycled packaging. We empower businesses with actionable insights, trend analysis, and data-driven strategies. Our experienced consultants use advanced research methodologies to help companies of all sizes navigate market shifts, identify growth opportunities, and stay competitive in the global packaging industry.

Stay Connected with Towards Packaging:


Primary Logo

Legal Disclaimer:

EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Share us

on your social networks:
Facebook Facebook LinkedIn LinkedIn
AGPs

Get the latest news on this topic.

SIGN UP FOR FREE TODAY

No Thanks

By signing to this email alert, you
agree to our Terms & Conditions