D'Art Design Creates Real Time Product Experience Center for Hitachi

D'Art develops a context rich, user driven Hitachi Experience Center in Gujarat, further assisting the brand shift from static display to experiential retail.

DELHI, INDIA, August 17, 2025 /EINPresswire.com/ -- In a significant move to deepen user centered innovation and real time product interaction, Hitachi has unveiled its fourth Global Development Center (GDC) at Kadi, Gujarat. This new Experience Center is not only a mark of the company's technological strength but also a refined exercise in spatial storytelling and executional precision. The project, conceptualized and executed in collaboration with D'Art, signifies a quiet shift away from conventional product showcase formats toward a more immersive, real environment interaction with technology.

Moving Beyond the Product Display Paradigm!

The conventional format of product demonstration—well lit stands, informative placards, and fixed signage—has dominated showroom design for decades. The launch of this Hitachi Experience Center has deliberately set aside this particular approach. Instead, it is a spatial design philosophy that values immersion as an experience rather than static interaction.

D'Art Design rolled out the Hitachi GDC's Experience Center in a way that it demonstrates a calibrated transition from the 'Product Display' to the 'Product Zone' approach. Rather than isolating products within static units, the environment encourages real time interaction with them in simulated, life like spaces. Irrespective of whether it is a living room, office, or hybrid workspace, the context has been thoughtfully embedded into the architectural flow, enabling visitors to understand how each system performs in its intended setting.

This transition from presentation to immersion seeks to add value to the product as well as the visiting experience itself. And it is yet another instance of a successful effort to break up the linearity of most traditional showroom experiences, with storytelling and functional interaction sharing the spotlight.

Structuring Experience: The Three Zone Framework

A key element of the design strategy lies in its structural zoning. D'Art Design organized the Hitachi Experience Center into three distinct but interconnected sections: Room Air Conditioner (RAC), Packaged Air Conditioner (PAC), and Variable Refrigerant Flow (VRF) systems. This division was undoubtedly mandatory for establishing operational clarity. However, it served more than that. The distinct but connected zones provide thematic cohesion, further allowing each individual category to narrate its own story within a customized spatial context.

Each of these zones uses real life scenarios to simulate how Hitachi's systems operate in homes, offices, and commercial spaces. The RAC zone, for example, is furnished like a modern living room with a wall mounted unit and digital feedback screens. In the PAC and VRF zones, wall drawings, integrated sensors, and digital interfaces work together to create the illusion of spaces that are larger and more complex, such as offices or shared public areas.

However, the approach does more than organize — it educates the visitors. It forms a narrative loop in which interested shoppers can see, play with, and learn the technological relevance of the product in the ecology where it has been designed.

One of the most difficult things about constructing this experience was making sure that the technology not only worked but explained itself. For this, D'Art leaned on a 3D visual design language and what they call a "Connectivity Display" model. Products are enabled to communicate their features and advantages without heavy textual overlays or constant human mediation.

This method of self demonstration not only simplifies the experience for the user but subtly builds technical transparency and trust. The experience center design invites curiosity and allows time bound, independent exploration, removing the pressure of sales centric interactions from the environment.

In speaking about the execution approach, a senior representative from D'Art Design commented, "We wanted to dissolve the usual boundaries between product and environment. Instead of just displaying the units, we let them speak through interaction and relevance. The developed space is not just for looking, but for understanding."

Narratives Built Around Innovation

One of the most nuanced aspects of this retail expansion is its understated narrative arc. While the spatial divisions cater to clarity and segmentation, there is an underlying unity in how all systems—regardless of type—interact with the environment and with each other.

This interconnectivity is further reinforced by interactive digital pieces, clear yet expressive spatial typography, and real use conditions layouts. The center does not come across as trying to intimidate but rather to express itself boldly in a straightforward and carefully layered presentation of information.

A complete lack of gimmicky promotional language and no branding nonsense further cements the purpose of the center—to inform by doing and to inspire by telling a quiet story.

One Step Closer to Universal Design Consistency

Hitachi's Experience Center in Gujarat is not just a localized retail environment for the brand. It is an indication of the prospect of a scalable format in retail and B2B setup across regions. The modularity and replicable layout logic embedded in the design allow this model to be adapted for different markets without compromising its central narrative.

Speaking about this strategic vision, a spokesperson from Hitachi said, "This Experience Center reflects our evolving design language—global in vision, local in relevance. It is part of our larger effort to enable our partners, consumers, and collaborators to interact with technology in ways that are both meaningful and memorable."

The Value of Execution

Much of the success of the center can be attributed to the balance between conceptual clarity and executional precision. From ambient lighting to ceiling installations and guided navigation through zones, each element has been harmonized without overshadowing the core purpose: facilitating human interaction with technology.

Every retail fixture, panel, and pathway has been calibrated to promote exploration. This also reflects D'Art's method of uniting creative ideation with tangible, built outcomes—ensuring that every aesthetic choice carries functional weight.

Mr. Chiranjivi Rajhans
D'Art Pvt Ltd
+91 75034 75038
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Hitachi | Brand Identity Design | Retail Experience Centre Designed & Executed by D'Art

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