Bubbies and Schneider Deli launch limited pickle sandwich for National Pickle Day

Bubbies and Chicago’s Schneider Deli are teaming up for a two-day National Pickle Day special on Nov. 14-15. The limited Bread & Butter Bird sandwich will be sold at two Schneider Deli locations and ties the refrigerated pickle brand to a fast-growing local deli audience.

Why it matters: - The collaboration gives Bubbies a limited-time menu placement in front of Chicago diners during National Pickle Day. - The promotion also gives Schneider Deli a new sandwich built around a branded pickle product and a seasonal food holiday. - Bubbies is already sold in more than 10,000 storefronts nationwide, so the activation extends an established retail brand into a local food-service setting.

What happened: - Bubbies and Schneider Deli are partnering on a National Pickle Day promotion in Chicago. - Schneider Deli will serve the first-ever Bread & Butter Bird sandwich on Nov. 14-15 only. - The sandwich will be available at Schneider Deli’s River North and Lincoln Park locations. - The limited sandwich uses Bubbies Bread & Butter Chips.

The details: - The Bread & Butter Bird is a pulled barbecue chicken sandwich. - The sandwich includes shredded chicken, barbecue sauce, melted pepper jack and a stack of Bubbies Bread & Butter Chips. - Schneider Deli will serve the sandwich on a soft potato roll. - Service runs from 7 a.m. to 3 p.m. at both locations, while supplies last. - River North is at 600 N. LaSalle Drive. - Lincoln Park is at 1733 N. Halsted St. - Bubbies says shoppers can find its pickles daily in the refrigerated aisles at major retailers. - Bubbies was founded in San Francisco in 1982 by Leigh Truex using a family kosher dill recipe more than a century old. - Schneider Deli grew out of pickle and preserves pop-ups run by owner Jake Schneider and his wife, Ariel Schneider, before opening inside River North’s Ohio House Motel in 2023. - Schneider Deli says its menu is still built from family recipes, including Jake Schneider’s grandmother’s matzo ball soup and latkes.

Between the lines: - The partnership leans on a shared family-story brand identity, with both businesses framing pickles as part of their origin story. - Bubbies is using the collaboration to connect its grocery presence with a restaurant audience that already treats pickles as a menu draw. - Schneider Deli is using a recognizable pickle brand to add a one-off item that fits its deli positioning and Chicago customer base. - Jorge Azevedo, CEO of Fermented Food Holdings, said the goal is to turn sandwich interest into a grocery sale on the next shopping trip. - Alexis Sobotka, brand activation manager at Bubbies, said Schneider Deli is a natural fit because of its family-recipe approach. - Jake Schneider said the two brands are bringing together family-rooted businesses to celebrate one of the deli’s favorite days of the year.

What's next: - The Bread & Butter Bird is expected to disappear after the Nov. 14-15 run unless the partners extend the promotion. - Bubbies will likely use the Chicago activation as another touchpoint to support retail sales of its Bread & Butter Chips and other refrigerated pickles. - Schneider Deli will see whether the limited sandwich can draw weekend traffic across both locations.