LEPAS introduces first Global Elegant Partners at Wuhu event

LEPAS gathered more than 500 guests in Wuhu on Oct. 22 for its first Global Elegant Lifestyle Week and unveiled its inaugural Global Elegant Partners. The program is meant to deepen global user engagement through co-creation, local storytelling and a broader elegant-lifestyle ecosystem.

Why it matters: - LEPAS is turning users and creators into part of its brand strategy, not just its audience. - The approach is meant to expand the brand’s reach across markets by using local voices, culture and shared content. - The effort supports LEPAS’ push to build a global lifestyle ecosystem around its premium new-energy vehicles.

What happened: - LEPAS hosted LEPAS Global Elegance Night on Oct. 22 in Luolan Town, Wuhu. - The event was part of the first LEPAS Global Elegant Lifestyle Week. - More than 500 guests from around the world attended. - LEPAS officially introduced its first group of Global Elegant Partners.

The details: - The first Global Elegant Partners come from different regions and cultural backgrounds. - LEPAS describes them as both companions on the brand’s journey and co-creators linking the brand with users worldwide. - Under the message “Drive Your Elegance,” the partners interpret elegance in daily commuting, light outdoor adventures, art, culture and family life. - Their local communities give LEPAS different perspectives and aesthetic inspiration. - Their networks help spread LEPAS stories across borders. - The evening included four awards tied to the co-creation ecosystem. - LEPAS Elegance Curation Award recognized teams that interpreted local culture through creative curation. - LEPAS People’s Choice Award was voted on-site by guests with flowers and reflected audience enthusiasm and recognition. - LEPAS Elegance Ally Award went to 10 partners from Greece, Romania, the United Kingdom, Indonesia, South Africa, Malaysia, Thailand and Colombia. - Recipients included Greek fashion designer Vassilis Zoulias, Greek jewelry designer Pericles Kondylatos and creators focused on cars, lifestyle and aesthetics. - The award message framed real community as mutual recognition and creating together. - The top honor, the Elegance Model Award, went to Jetpreeya Ngokngam of Thailand. - Jetpreeya Ngokngam is a LEPAS owner and content creator who has documented her journeys with LEPAS through personal storytelling.

Between the lines: - The event signals that LEPAS wants to build brand loyalty through participation and identity, not only product features. - By elevating creators, designers and owners, LEPAS is trying to make elegance feel locally relevant in multiple markets. - The awards also suggest LEPAS is building a structured community program around shared content and user advocacy.

What's next: - LEPAS said it will continue creating open platforms for exchange. - The company plans to encourage partners to build elegant lifestyles within their local communities. - LEPAS expects the broader user ecosystem to grow through shared building, shared storytelling and shared growth. - The 2026 Global Elegant Lifestyle Week theme is “Together in Elegance,” and the partner launch is positioned as a new starting point for the Elegant Partner program.

The bottom line: - LEPAS is using a global partner network to turn brand storytelling into a co-created community model.