LEPAS launches first Global Elegant Lifestyle Week in Wuhu

LEPAS kicked off its first Global Elegant Lifestyle Week in Wuhu on Oct. 18, bringing together owners, partners and media from multiple regions as part of Chery International User Summit 2026. The event is designed to shape LEPAS products and brand strategy through user feedback on design, technology, driving and lifestyle.

Why it matters: - LEPAS is using its first Global Elegant Lifestyle Week to gather direct input from global users as it expands its NEV lineup. - The event ties product development to real-world use, from daily commuting to long-distance travel, across different markets and driving conditions. - Chery International User Summit 2026 also showcases the company’s push into green energy, smart charging, robotaxi technology and robotic services.

What happened: - LEPAS launched its first Global Elegant Lifestyle Week on Oct. 18 in Wuhu, China. - The event runs alongside Chery International User Summit 2026 from Oct. 19 to Oct. 23 in Wuhu. - Users, media and ecosystem partners from around the world are attending. - The summit theme is “HIGH TECH FOR OUR FUTURE LIFE.” - LEPAS says the week is held under the theme “TOGETHER IN ELEGANCE.”

The details: - Chery Auto is presenting progress in green-energy manufacturing, intelligent charging and robotaxi technology. - AiMOGA Robotics is showing live interactive smart-service demos. - LEPAS is positioning itself as Chery Auto’s premium NEV brand. - LEPAS says its core values are leopard aesthetics, elegant technology and refined interior design. - The brand is rolling out and delivering its NEV model lineup globally. - LEPAS says the experience is meant to show what “Drive Your Elegance” means in showroom, daily commute and long-trip settings. - The week focuses on four areas: design, technology, driving and lifestyle. - Participants are sharing ownership experiences and cultural views on aesthetics. - LEPAS says that feedback will help guide product, service and brand development. - Activities include LEPAS Global Journey of Elegant Driving, practical demonstrations, a new concept car reveal and Global Elegance Night. - The brand says the concept car offers a look at future mobility design. - Global Elegance Night is meant to bring together different cultures and personal stories.

Between the lines: - LEPAS is building a lifestyle brand narrative, not just a vehicle launch story. - The format suggests the company wants user communities to influence product direction early, while reinforcing premium positioning. - The emphasis on elegance, comfort and daily usability shows LEPAS is targeting emotional appeal alongside technical features. - Wuhu is becoming a central venue for Chery’s global brand-building and customer engagement strategy.

What's next: - LEPAS expects the Wuhu connections to extend beyond the event and into everyday use cases in more markets. - The company is looking to turn user feedback from the week into future product and service decisions. - LEPAS will continue expanding its international presence through its global dealer network of more than 500 sales and service locations. - Chery Auto says it will keep advancing sustainable mobility through innovation and global cooperation.

The bottom line: - LEPAS is using a global user summit to link product development, brand identity and lifestyle marketing in one event.