LEPAS opens global story campaign for users

LEPAS is inviting users worldwide to join its new Global Elegant Lifestyle Partners program and share personal stories through the #MyEleganceMoment campaign. The effort is meant to shape future brand experiences as the Chery Auto premium NEV brand expands across global markets.

Why it matters: - LEPAS is turning brand building into a user-driven effort as it expands its NEV lineup in global markets. - The campaign gives customers and partners a public role in shaping how LEPAS defines elegance across cultures and daily life. - The initiative also feeds real-world usage insights back into future brand experiences.

What happened: - LEPAS launched a search for “Global Elegant Lifestyle Partners” alongside the #MyEleganceMoment storytelling campaign. - The brand is inviting users around the world to share photos, videos and stories that reflect their own version of elegance. - LEPAS said selected participants will be invited in October to its first Global Elegant Lifestyle Week. - The campaign is open to car owners, media representatives, partners and other participants worldwide.

The details: - LEPAS frames the partners as storytellers, ambassadors and co-creators, not just event attendees or product users. - The brand says elegance can look different across countries, cultures and routines. - Examples in the release include commuting in heavy traffic, handling a tight parking spot, taking a long drive, unwinding alone in the car after work or sharing laughter on a weekend trip. - LEPAS says the campaign will help people discover and inspire one another through shared experiences. - The company says the submissions will also help it understand lifestyles and cultures in different markets. - One example already took shape at LEPAS’ “Elegance on the Road Rally” in Thailand. - More than 100 users and their companions drove LEPAS L6 EVs from Bangkok to Pattaya at that event. - The rally combined driving experiences, community activities and user interaction. - The campaign invites submissions that show how LEPAS design fits a city, how technology helps drivers stay calm, or how a journey can feel refined and confident. - In October, selected participants will join the first Global Elegant Lifestyle Week as the initial Global Elegant Lifestyle Partners. - Those participants will share stories, exchange views on elegant living and take part in conversations and co-creation with LEPAS.

Between the lines: - LEPAS is positioning elegance as a lived experience rather than a fixed design label. - The strategy suggests the brand wants user stories to influence both marketing and product perception as it grows outside China. - The Thailand event shows LEPAS is testing this community-first approach through in-person experiences, not only digital outreach.

What’s next: - LEPAS will choose initial partners for its October Global Elegant Lifestyle Week. - The brand is expected to keep collecting global user stories through #MyEleganceMoment. - Those stories will help shape future brand experiences and how LEPAS presents its mobility identity across markets.

The bottom line: - LEPAS is betting that global growth will be stronger if users help define what elegance means in everyday mobility.