YoColorado opens second retail store at Denver International Airport

YoColorado opened a 1,600-square-foot store at Denver International Airport on Sept. 29, 2026, expanding the Golden-based brand’s brick-and-mortar footprint beyond its downtown flagship. The new shop puts the retro outdoor apparel company in front of travelers from Colorado and around the world.

Why it matters: - YoColorado now has a second Colorado retail location, giving the brand a bigger physical presence after years of growth through e-commerce and wholesale. - The Denver International Airport location puts the company in one of the world’s busiest travel hubs, expanding exposure to out-of-state and international customers. - The store broadens YoColorado’s direct connection with shoppers and gives the brand another channel beyond online and third-party retail.

What happened: - YoColorado opened YoColorado DIA, a 1,600-square-foot store at Denver International Airport on Sept. 29, 2026. - The store is in the southeast section of Concourse B’s Center Core, across from Elway’s restaurant. - The Golden-based brand said the airport shop is its second Colorado retail store. - YoColorado’s original Basecamp store opened in historic downtown Golden in 2021.

The details: - YoColorado was co-founded in 2013 by Brad Miller and Pe Maslowsky. - The company sells directly to consumers online and wholesales to 200-plus Colorado and regional outdoor and specialty retailers, including REI and Christy Sports. - The DIA store carries YoColorado apparel and accessories, including Breezy Snap shirts, Yoveralls, fleece, knits and outdoor-themed graphic apparel. - The shop also sells official merchandise tied to the Goldens in Golden event. - The store includes limited-edition items from collaborations with Coors Banquet and National Ski Patrol. - YoColorado is also offering sustainable accessories made from upcycled materials. - The store carries a curated set of outdoor accessories from BIRKENSTOCK, TOBIQ, Nocs Provisions, Rumpl, Sockwell, Smartwool, Après Ski Jewelry, goodr, Stanley 1913, YETI and Matador Travel Equipment. - Brad Miller said the airport opening is a major step for the brand and a chance to share Colorado-inspired products with travelers from around the world.

Between the lines: - The airport opening signals YoColorado’s shift from a niche Colorado brand into a broader lifestyle label with national reach. - The retail move also supports a brand built around color, nostalgia and outdoor identity, which may resonate with tourists looking for local souvenirs and travel-ready gear. - YoColorado continues to pair sales growth with philanthropy, using collaborations and event merchandise to support community causes. - The company contributes 10% of direct-to-consumer sales and 5% of wholesale sales from its National Ski Patrol collection to ski and bike patroller education and training. - During the Goldens in Golden event, a portion of official merchandise sales supports Foothills Animal Shelter and Golden Retriever Rescue of the Rockies. - YoColorado also donates merchandise to a range of Colorado nonprofit partners.

What's next: - YoColorado is likely to use the DIA store to build brand awareness with travelers and convert airport foot traffic into new customers. - The company’s mix of retail, wholesale, e-commerce and collaborations gives it multiple growth channels as it expands beyond its original Colorado base. - YoColorado directs readers to its website and social channels for more information and media resources.

The bottom line: - YoColorado is betting that a Colorado-made brand with retro style and strong local identity can travel well at one of the nation’s biggest airports.