BARE International maps 2027 customer experience priorities at Mumbai summit

BARE International’s global general managers met in Mumbai in the week of Sept. 7 to set priorities for 2027 and beyond, with a focus on customer experience research, cross-regional collaboration and faster innovation. The summit signals how the firm plans to pair global scale with local insight as client expectations keep changing.

Why it matters: - BARE International is using its global management team to reset priorities for 2027 and beyond. - The Mumbai summit centered on customer experience research, mystery shopping, audits, market research and digital engagement. - The planning effort is aimed at helping clients respond faster to changing customer expectations and market demands.

What happened: - BARE International’s general managers met in Mumbai during the week of Sept. 7 for a strategic planning summit. - President Jason Bare led the meeting. - Attendees included Coralin Rosario of India, Melanie Cihak of the United States, Jeno Zsiga of Europe, Ruben Hernandez of Latin America, Aviraj Puri of the Middle East and APAC, Klan Shen of China and Nicole Lekus, global HR manager. - The group aligned on priorities for 2027 and identified opportunities tied to BARE International’s global reach, local expertise and service offerings.

The details: - The summit examined emerging trends affecting customer experience measurement and digital engagement. - Leaders discussed stronger collaboration across offices and faster sharing of best practices. - The group also explored ways to build more connected solutions for regional and multinational clients. - A key outcome was a stronger framework for cross-regional cooperation. - That framework is intended to improve knowledge sharing, speed up innovation and sharpen responses to shifting customer and market needs. - BARE International said the meeting brought together leaders from six continents. - The company said the international mix helps it identify trends, share market intelligence and support clients in local and global markets. - BARE International is a privately held customer experience research firm with 13 physical offices and operations in more than 185 countries. - The company provides customized mystery shopping, audits, customer satisfaction measurement, online reputation management and market research solutions. - The company’s website is More information.

Between the lines: - The summit shows BARE International leaning on its distributed leadership network to stay competitive in a market where customer expectations keep rising. - The emphasis on cross-regional cooperation suggests the company wants to turn local insights into faster global product and service improvements. - Jason Bare said the meeting helped leaders challenge assumptions, share ideas and build a stronger vision for the future. - Melanie Cihak said the chance to learn from colleagues in different markets should strengthen how teams support one another and clients. - Aviraj Puri said the relationships built in Mumbai are expected to support a more connected and innovative global organization.

What's next: - BARE International said the priorities set in Mumbai will guide its work through 2027 and beyond. - The company plans to focus on innovation, collaboration and enhanced client value. - BARE International also plans to keep combining global scale with local insight to help organizations understand, measure and improve customer experience.

The bottom line: - BARE International is betting that tighter coordination across its regions will translate into better client service and sharper customer experience insights.