APC Prime names Shadi Salloum global CEO to drive international expansion

APC Prime has appointed Shadi Salloum as global chief executive officer as the Dubai-based financial services firm looks to expand beyond its MENA base. The move puts a longtime online trading executive in charge of the company’s next phase of international growth.

Why it matters: - APC Prime is elevating leadership as it pushes from a strong MENA base into new international markets. - The appointment gives the firm a dedicated executive focused on scaling operations, partnerships and market entry outside the region. - APC Prime’s regulated status in Australia and the UAE is part of the foundation supporting that expansion.

What happened: - APC Prime appointed Shadi Salloum as Global Chief Executive Officer. - The announcement marks a new phase for the Dubai-based financial services firm. - Salloum will lead APC Prime’s international expansion strategy. - The company said the role will cover global operations, market growth and building the teams and partnerships needed for sustainable expansion.

The details: - Salloum brings long experience in online trading and regional business growth. - Before joining APC Prime, Salloum held executive roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - Those roles included helping expand market presence and develop brands across the MENA region. - APC Prime said Salloum’s regional experience and industry background will support its global growth plans. - APC Prime is headquartered in Dubai, United Arab Emirates. - The firm operates under licenses from the Australian Securities and Investments Commission (ASIC) and the Capital Market Authority (CMA) in the UAE. - APC Prime provides multi-asset brokerage services and offers a range of financial products to clients. - The company has built a business base across MENA and says its overseas operations are already expanding.

Between the lines: - The move suggests APC Prime wants to turn regional traction into a broader international footprint. - Salloum’s background points to a strategy built around market expansion, brand building and operational discipline in trading-focused businesses. - The company is signaling that regulation, customer focus and agility will remain central as it scales. - In his first remarks as global CEO, Salloum said APC Prime should build on its MENA strengths to become a fully global broker and create long-term value for clients and partners.

What's next: - Salloum will work closely with APC Prime’s leadership team as the firm enters its next growth stage. - APC Prime is expected to continue expanding into new markets while strengthening its management structure and operating model. - The company’s global expansion plan will likely center on new hires, partnerships and additional international business development. - APC Prime says the appointment is a key milestone in its broader push to grow its presence worldwide.

The bottom line: - APC Prime is betting on an experienced trading executive to help convert its MENA platform into a global business.