APC Prime names Shadi Salloum global CEO to drive expansion

APC Prime has appointed Shadi Salloum as global chief executive officer as the multi-regulated financial services firm pushes beyond its MENA base and into new international markets. The move signals a broader growth phase for the Dubai-based broker, which holds regulatory licenses in Australia and the UAE.

Why it matters: - APC Prime is moving from regional strength in MENA to a global expansion strategy. - The appointment adds an executive with deep online trading experience to lead that push. - APC Prime’s regulatory base in Australia and the UAE gives the broker a platform for international growth.

What happened: - APC Prime named Shadi Salloum as Global Chief Executive Officer. - The announcement marks a new stage for the multi-asset broker as it targets broader international markets. - Salloum will lead APC Prime’s global operations and execution of its international expansion plan. - APC Prime is headquartered in Dubai, United Arab Emirates.

The details: - Salloum previously held leadership roles at Alpari (UK), Axi, Equiti, Exness and XS.com. - His background includes growth, market presence and brand development across parts of the MENA region. - His remit includes strengthening APC Prime’s leadership and operating structure. - Salloum will also look for new market opportunities, expand APC Prime’s international footprint and help build teams and partnerships for sustainable global growth. - APC Prime operates under regulatory licenses in Australia through the Australian Securities and Investments Commission (ASIC) and in the UAE through the Capital Market Authority (CMA). - APC Prime describes itself as a multi-regulated, fast-growing financial services provider that offers clients access to trade a broad range of financial products.

Between the lines: - The hire suggests APC Prime wants to translate regional traction into a more deliberate international strategy. - Salloum’s MENA experience appears aligned with APC Prime’s current growth base and its next-stage market ambitions. - The company is emphasizing continuity in customer focus and operating agility while it scales.

What's next: - APC Prime plans to expand into new markets and build the capabilities needed for global growth. - Salloum will work with the company’s leadership team to preserve the broker’s customer focus during expansion. - The company is positioning for what it calls its next chapter of development.

The bottom line: - APC Prime is betting on a seasoned regional executive to help turn its MENA success into a global business.**