Workspace Geek names Jessica Knapp head of product and growth

Workspace Geek on Aug. 12 named Jessica Knapp as Head of Product & Growth, a newly expanded role designed to unify product strategy, customer insight and go-to-market execution. The move comes as the company invests in AI features, customer experience and international expansion.

Why it matters: - Workspace Geek is trying to tie product decisions more closely to sales, marketing and customer feedback. - The new role signals a push to accelerate growth as demand rises for coworking and flex-space management software. - The company is also betting on AI-powered capabilities and international expansion as part of its next phase.

What happened: - Workspace Geek announced the appointment of Jessica Knapp as Head of Product & Growth on Aug. 12, 2026. - The role is newly expanded and combines product strategy, customer insights and go-to-market execution. - Knapp will lead Workspace Geek’s Product, Sales and Marketing organizations. - Workspace Geek is based in The Woodlands, Texas.

The details: - Roger Bruce, CEO of Workspace Geek, said the company’s philosophy is to listen to customers and build technology that helps them run better businesses. - Bruce said Knapp brings product thinking, customer empathy and growth leadership. - Knapp said she is excited to join a company committed to customers and to an industry that continues to evolve. - Knapp said Workspace Geek has built its reputation by listening to operators and delivering practical solutions. - Workspace Geek says the role will help align product innovation, go-to-market strategy and customer insights. - The company says Knapp will focus on accelerating product innovation based on customer feedback. - Workspace Geek says it works differently from traditional software companies where product, customer success and marketing often operate separately. - The company serves coworking spaces, executive suites and hybrid workplaces with a cloud platform that streamlines billing, scheduling, member management, automation and business operations. - Workspace Geek says the appointment reflects continued investment in a world-class leadership team. - The press release identifies Morningstar Software as the parent or corporate name and says the business was founded in 1997. - The company says Morningstar Software has spent nearly three decades helping workspace operators simplify operations.

Between the lines: - The hire suggests Workspace Geek wants closer coordination between what customers ask for and what the company sells. - Bringing product, sales and marketing under one leader can speed decision-making, but it also raises the bar for execution. - The emphasis on customer feedback and practical solutions shows the company is positioning itself as an operator-focused platform rather than a generic software tool.

What's next: - Knapp is expected to help shape the next generation of the platform. - Workspace Geek is likely to keep investing in product innovation and customer experience as it pursues growth. - The company’s leadership team will play a larger role as it expands internationally and adds AI features. - More information is available on Workspace Geek’s LinkedIn page.